Time: June 30, 2018
JEDDAH – Three prominent figures of Saudi influence traveled to Korea as part of Hyundai’s campaign to educate women drivers of the Kingdom and as ambassadors of the brand for the automaker.
The three women include entrepreneur and lifestyle influencer Bayan Linjawi; the radio host, the travel blogger and the fashion lover, Shadia Abdul Aziz and Reem Faisal, the business and career coach in fashion.
During their tour in Korea, they received detailed information about Hyundai and its products, and visited production, design and research facilities. The program has allowed them to understand the innovative and advanced thinking behind today’s Hyundai models and to provide opportunities to experience Korean culture and heritage.
« This is an exciting time for women and driving in Saudi Arabia, and Hyundai is committed to playing an active role in this historic change, » said Mike Song, Hyundai’s Chief Operations Officer for Africa and Africa. the Middle East. « Hyundai’s models will appeal to women from all walks of life, from young, more stylish drivers to those who value convenience and quality. Our brand ambassadors are part of our strategy to showcase these qualities for women who take their place behind the wheel. «
Hyundai has identified design and safety as key buying factors for female drivers in Saudi Arabia, and offers these attributes in a variety of segments, including sedans and SUVs. the manufacturer has identified established names such as Azera, Sonata and Tucson as key products to promote, as well as the new Kona compact premium compact SUV .
The brand’s ambassadors will use a selection of these Hyundai models as they join the first female drivers in Saudi Arabia and share their experiences with fans and fans alike. Included in their roles will be to be part of digital advertisements, social media postings, and appearances at the event as part of Hyundai’s #whatsnext # الجاي_احلى Saudi campaign)). – SG
This article was first published in the Saudi Gazette
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